Markup Calculator
Markup is the amount added to cost to reach a selling price. Enter your cost and markup to get the price — or enter a price to see the markup it implies.
Selling price
$90.00
Profit per unit
$30.00
Equivalent margin
33.33%
How this was worked out
- Step 1Markup amount = 60 × 50% = $30.00
- Step 2Price = 60 + 30 = $90.00
- Step 3Margin = 30 ÷ 90 × 100 = 33.33%
A 50% markup on $60 gives a $90 price, which is a 33.3% margin — markup and margin are not the same.
Formula
Selling price = cost × (1 + markup ÷ 100) • Markup = (price − cost) ÷ cost × 100
Example
Input
Cost $60 with a 50% markup
Result
Selling price $90 (33.3% margin)
Frequently asked questions
No. Markup is profit over cost; margin is profit over price. A 50% markup equals a 33.3% margin.
Markup = margin ÷ (100 − margin) × 100. A 25% margin is a 33.3% markup.
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