Wholesale Price Calculator
Enter your cost and the retail price you expect the retailer to charge to see a wholesale price that protects both your margin and theirs.
Wholesale price
$20.00
Your profit per unit
$8.00
Your margin
40%
Markup on cost
66.67%
Retailer’s profit per unit
$20.00
How this was worked out
- Step 1Wholesale = retail × (1 − retailer margin) = 40 × (1 − 0.5) = $20.00
- Step 2Your profit = 20 − 12 = $8.00
If your margin is negative, the retail price is too low for your cost at that retailer margin.
Formula
Example
Input
Cost $12, retail $40, retailer margin 50%
Result
Wholesale $20, profit $8 (40%)
Frequently asked questions
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