Retail Price Calculator
Work out the shelf price you need to hit a target margin, and see what happens to your margin if you then discount it.
Required retail price
$32.73
Gross profit per unit
$14.73
Price after discount
$32.73
Margin after discount
45%
Price including sales tax
$32.73
How this was worked out
- Step 1Price = cost ÷ (1 − margin) = 18 ÷ 0.55 = $32.73
- Step 2No discount applied
Formula
Retail price = cost ÷ (1 − target margin)
Example
Input
Cost $18, target margin 45%
Result
Retail price $32.73
Frequently asked questions
Adding a percentage to cost gives you a markup, not a margin. Dividing by (1 − margin) is what actually delivers the margin you want.
Yes. Use the landed cost, including freight, duty and handling, for an honest margin.
Related tools
Keep going — these tools solve the problems that usually come next.
Markup Calculator
PopularSet a selling price from your cost and markup percentage.
Business
Wholesale Price Calculator
Set a wholesale price that still leaves you a margin.
Business
Profit Calculator
PopularWork out gross profit, net profit and profit margin.
Business
Break-Even Calculator
PopularHow many units you must sell before you start making money.
Business